Elleta

I bring people together through systems that humans and agents can both read.

I bring people together through systems that humans can read.

Barcelona · CET/CEST

And I build them in code, so agents can read them too.

Elleta McDaniel with her dog Bella
See the work

How I work

  1. 01Take it apart.
  2. 02Find the real problem.
  3. 03Build it in code.
  4. 04Break it on purpose.
  5. 05Make it the default.

I own the problemfrom the first question to the merge, and build the answer this product needs, not the one from the textbook.

Selected work

Recreated, a product page: a wool coat, its colours and the size chips, M picked, two sizes struck through with a notify bell, two with the last-units dot, and Add to bag.Design systems · federated · 2026They stopped telling me what they’d donefederated systemno bottleneckRead the caseRecreated, the booking page rebuilt from one system, each piece outlined with a yellow label: one type, one price style; one search bar; stops in one place; one set of product tabs; one price block, in the card; one filter row; one icon set, outline.Design systems · 2024 to 2026 · Lead caseFrom Drift to Foundationsystems at scalegovernanceRead the caseThe theme exhibit on market: the stay card with a green Book a visit button, the contrast gate passing body text at AAA and muted text and the button label at AA, and the tier 2 roles with the tier 1 value each points to and the tier 3 slot that reads it.Design systems · theming · 2026One system, many facestoken strategyno fragmentationRead the caseRecreated, the flight results after Save: the route, dates and Edit search on top, one Filter button with a count beside the chosen filters as removable chips, Sort, and two result cards.Product design · 2024 to 2026One search, one filter buttonconsistency vs exceptionsstates & variantsRead the case

What I did, and what they said.

Each role in my words, and what the people I worked with said.

Feb 2023 to Feb 2024UX/UI designerAn agency, on banking projects
  • Designed mobile banking, from wireframes to high-fidelity prototypes.
  • Ran user research, benchmarking and usability testing.
  • Worked with product and engineering on consistent, accessible builds.

The impact of her work as a UX/UI Designer continues to resonate within our banking projects.

Roberto Arpón · Senior Product Designer
Jul 2024 to Feb 2026Product and design systems designerA B2B travel platform
  • Built the first design system from scratch: design tokens, a component library, themes and documentation.
  • Led the UX rebuild of search, filters and booking for flights and cars.
  • Shipped the tokens into production code with engineering.

She delivers impeccably organized, developer-friendly design files, proactively communicates her intent, anticipates edge cases, and treats technical constraints as creative opportunities rather than obstacles.

Mario Mezini · Frontend Tech Lead, B2B travel platform
Oct 2025 to nowAI-Enabled Design Systems EngineerIndependent, as ctrl.alt:design
  • Maker Program, with Brad Frost, Oct 2025 to Oct 2026. AI workflows with Claude for component audits and docs; a Figma library matched to the web components.
  • A UN agency in Geneva. A data-heavy dashboard prototype and stakeholder interviews across teams.
  • A global fashion retailer. Owned component governance across web, iOS and Android; brought Code Connect and AI into the team’s system work.

She's now with us on the bleeding edge of AI & design systems, embracing new tools and ways of working.

Brad Frost · Author of Atomic Design

During her time with the team, she introduced valuable AI-driven automations and shared recommendations that helped us explore new ways of working.

Xavier Boluda · Design System Designer, global fashion retailer