I push back respectfully
If I think a brief is solving the wrong problem, I'll say so, with evidence, not just instinct. I'd rather surface a challenge early than deliver the wrong thing on time.
About
Hey, I'm Elleta
I design AI-enabled design systems for complex, multi-role B2B and enterprise products. Tokens, components, and the governance that keeps them from drifting. I read code, trace how components actually behave in production, and work with engineers directly, so the system stays true on both sides of handoff.
Most of my work lives where the user journey is rarely linear and the stakes are high: booking platforms, operational dashboards, data-heavy tools, holding the tension between user needs, business constraints, and technical reality.
E2E
END TO END
Tokens to governance to shipped code
2
DESIGN SYSTEMS BUILT
A B2B travel platform / Brad Frost Atomic System
B2B
PRIMARY DOMAIN
Travel, finance, govtech
BCN
BASED IN
Canet de Mar, Spain
Working With Me
How I collaborate
I get obsessed with solving complex problems
Ambiguity doesn't slow me down, it focuses me. I thrive in systems with competing constraints, unclear requirements, and high stakes.
I ask for early feedback
I share rough work early and often. A scrappy concept that starts a conversation is worth more than a polished direction no one saw coming.
I advocate for both users and the business
Good design solves for both. I don't treat business goals as a compromise, I treat them as part of the design problem.
How I Think
How I solve problems.
Systems are agreements, not component libraries.
A component library is an artefact. The system is the set of agreements around it: what counts as a pattern, who decides, when to extend versus build. When only the artefact exists, every team renegotiates those agreements ad hoc, and that is where drift starts.
Governance is what stops the drift.
Drift is not a tooling failure; it is a decision-making failure. Naming, token structure, and contribution flow are governance surfaces. The systems that hold are the ones where the cheap path and the correct path are the same path.
I read code, so design and engineering stay honest.
Parity between Figma and production is a claim that has to be checked in both directions. Reading the code, tokens, props, rendered output, is how I keep the design side accountable to what actually ships, and vice versa.
See it applied: From Drift to Foundation →Learning
Continuous learning
Workshops, courses, and conferences that have shaped how I think about design systems, interaction patterns, and complex interfaces.
Track Record
Experience
- Built a production-ready Figma component library aligned with Brad Frost's Atomic Design methodology, atoms, molecules, organisms, and templates across a real client design system.
- Connected Figma to MCP (Model Context Protocol) to enable AI-enabled design system investigation, demonstrated live alongside Brad Frost and TJ Pitre in a recorded session.
- Established component governance criteria: ownership rules, documentation structure, and the decision framework for when to extend versus build feature-specific solutions.
- Worked code-first, traced prop structures in Storybook, aligned Figma variant names to code, and closed the token chain from primitive → semantic → component.
Frontend Developer
Co.Lab · Feb 2022, Mar 2022
DevOps Engineer
Allianz Technology · Jun 2022, Sep 2022
Client Account Manager
ADP · Dec 2020, Jan 2022
Earlier career
Partner Business Manager, SELLBYTEL Group (2014 - 2020); Junior Fashion Designer, ecological fashion brand internship (2016); B2B & Consumer Sales Representative, Apple (2011 - 2013)
Education
Ironhack
UX/UI Design · Nov 2022, Jan 2023
Intensive 9-month bootcamp covering end-to-end UX/UI design, user research, information architecture, interaction design, prototyping, and usability testing.
SheCodes
Frontend Developer, Information Technology · Apr 2021, Jan 2022
Responsive web apps: HTML, CSS, JavaScript, React.
IDEP Barcelona
Postgraduate, Fashion Design and Image · 2012, 2013
Arizona State University
BSc Design, Interior Architecture, 3.9 GPA · 2005, 2009
Foundation in design principles, visual communication, typography, and creative problem-solving across digital and physical media.
Outside the work
Learning & Inspiration
Atlas Hour Beats
Tap the record to listen
Podcasts
Design thinking, systems, and personal growth, what I listen to between projects.
Social Proof
Trusted by product teams
Straight up: Elleta is awesome. Any team would be lucky to have Elleta join their crew.
Elleta consistently brings clarity to complex product problems and builds systems that scale.
She approaches design system work with the right mix of rigour and pragmatism, always grounded in real engineering constraints.
Her ability to translate messy stakeholder requirements into clear, navigable prototypes was exceptional.
I'm at my best on hard problems with people who care about getting them right.