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— About

Hey, I'm Elleta

I'm a product designer who works at the intersection of systems thinking and interaction design. I care about building things that are coherent, scalable, and genuinely useful — not just polished.

Most of my recent work has been in B2B SaaS — design systems, complex data interfaces, and multi-role platforms where the user journey is rarely linear and the stakes are high. I'm drawn to the kind of problems where understanding the system matters more than making the screen look good.

I'm at my best when I'm working on hard problems with people who care about getting them right. I think the best design work happens when you can hold the tension between user needs, business constraints, and technical reality — and find the solution that respects all three.

Elleta

— Working With Me

How I collaborate

I push back respectfully

If I think a brief is solving the wrong problem, I'll say so — with evidence, not just instinct. I'd rather surface a challenge early than deliver the wrong thing on time.

I get obsessed with solving complex problems

Ambiguity doesn't slow me down — it focuses me. I thrive in systems with competing constraints, unclear requirements, and high stakes.

I ask for early feedback

I share rough work early and often. A scrappy concept that starts a conversation is worth more than a polished direction no one saw coming.

I advocate for both users and the business

Good design solves for both. I don't treat business goals as a compromise — I treat them as part of the design problem.

— Learning & Experiments

Continuous learning

Workshops, courses, and conferences that have shaped how I think about design systems, interaction patterns, and complex interfaces.

workshop2025

Smart Interface Design Patterns

Vitaly Friedman / Smashing Magazine

Topics covered

Complex filtering patternsProgressive disclosureCognitive load in UIEnterprise navigation

What I took away

This workshop fundamentally shaped how I think about filtering as a decision-support system rather than a data-exposure mechanism. The pattern vocabulary I developed here directly influenced the BizAway search and filtering redesign.

→ Search & Filtering Case Study
conference2024

Into Design Systems

Into Design Systems Conference

Topics covered

Design token architectureMulti-brand systemsComponent governanceDesign-engineering handoff

What I took away

Attending IDS reinforced my conviction that design systems are fundamentally about shared language and governance, not component libraries. The talks on token architecture directly informed how I structured the BizAway design system.

→ Design System Case Study
course2024

Advanced Interface Design Patterns

Vitaly Friedman / Smashing Magazine

Topics covered

Complex tables and data gridsSearch UX patternsAccordion and disclosure patternsForm design at scale

What I took away

The deep-dive into table and data grid patterns was particularly relevant — I was designing admin dashboards at BizAway at the time, and being able to apply these patterns immediately made the learning stick.

— Timeline

Learning journey

2025Smart Interface Design Patterns — Smashing Magazine
2025Brad Frost Maker Program — Design Systems
2024Into Design Systems Conference
2024Advanced Interface Design Patterns — Smashing Magazine
2023Ironhack UX/UI Design Bootcamp

— Currently Listening

Design soundtrack

Atlas Hour Beats

Atlas Hour

Tap the record to listen

Have a project in mind?

Open to full-time roles &
select freelance projects.

Get in touch ↗