Elleta McDaniel
Product Designer — Design Systems, Data Platforms & Complex UX
I design scalable systems, intuitive workflows, and structured design languages that bring clarity to complex digital products.
UI Design
SaaS Dashboard
Design Systems
Dark Mode UI
Wireframes
Product Design
Data Viz
FigmaUI DesignSaaS DashboardDesign SystemsDark Mode UIWireframesProduct DesignData VizFigma— Selected Work
Case Studies
Long-form project work across design systems, enterprise platforms, and complex product UX.
DESIGN SYSTEMS2024–2026From Drift to Foundation
Rebuilding Design System Thinking in a Scaling SaaS Product
DATA VIZ2025Designing Operational Clarity
A Unified ICT Platform Concept for a Complex International Organization
UX STRATEGY2024–2025Filters as a Decision-Support System
Designing Structured Filtering for Complex Product Discovery
"Designing clarity for complex digital platforms and scaling teams."
FEATURED PROJECT
Guardian — AI-Powered Design System Governance
A hackathon concept created during the Into Design Systems hackathon exploring how AI could help detect design drift, support accessibility, and maintain consistency between design systems and implementation.
— My Approach
My Process
A structured approach that brings order to ambiguity — from first question to final handoff.
Discovery & Research
Deep-dive into user needs, business goals, and technical constraints. Workshops, interviews, and competitive audits.
Mapped system dependencies across infrastructure domains during the UN PRISM project, revealing hidden operational relationships that informed the dashboard architecture.
Designing Operational Clarity →Structure & Systems
Information architecture, user flows, and content hierarchies. Making sense of complexity before touching pixels.
Designed a hierarchical filtering architecture to simplify configuration workflows in a complex SaaS interface.
Filters Are a Decision-Support System →Design Systems
Token-based component libraries, design language definition, and scalable patterns built to last.
Built token-based component architecture and design documentation to align design and engineering across a scaling SaaS platform.
From Drift to Foundation →Prototyping & Validation
Interactive prototypes tested with real users. Iterating fast based on observed behaviour, not assumptions.
Interactive prototype used to validate operational workflows with stakeholders before engineering implementation began.
Designing Operational Clarity →Delivery & Documentation
Handoff-ready specs, developer notes, design documentation, and ongoing support through build.
Governance documentation and implementation guidance created to support development and reduce UI drift over time.
From Drift to Foundation →— Alt Routes
CTRL_ALT_DESIGN — Interface Explorations
Rapid investigations into complex interaction patterns, system dashboards, and AI-assisted workflows.
EXPLORATION
AI-Powered EUR-LEX UX + Multimedia Center
Exploring AI-assisted legal search and multimedia navigation patterns for complex regulatory systems.
EXPLORATION
AI-Powered Financial Stock Screener
Redesigning financial screening workflows to improve filtering, sorting, and comparison of dense financial datasets.
EXPLORATION
Complex Insurance Forms
Designing scalable form architectures that support multilingual content, validation logic, and accessible interaction patterns.
EXPLORATION
Operational Dashboard — F1 Singapore Grand Prix
Designing a high-density operational dashboard inspired by Formula 1 race telemetry and control room systems.
— Track Record
Experience
Product Designer — Design Systems
Brad Frost Web (Maker Program)- —Building a scalable Figma component library aligned with Brad Frost's Atomic Design methodology, contributing to a production-ready design system used across client web interfaces.
- —Defining reusable UI components and interaction patterns to support consistent implementation, with direct input into accessibility standards and usage documentation.
- —Contributing to design system governance: component ownership criteria, documentation structure, and the framework for deciding when to extend the system versus build feature-specific solutions.
UX/UI Designer — Product & Design Systems
BizAway- —Led the UX transformation of a complex B2B SaaS travel platform — redesigning the booking foundation across flights, car rentals, finance, admin, and multi-role dashboards.
- —Built and implemented the company's first scalable design system from scratch: token architecture, reusable component library, and theme support, with tokens integrated directly into production code.
- —Re-architected end-to-end booking verticals including search, filtering, sorting, seat selection, and post-booking management — designing consistent interaction patterns across API and edge-case constraints.
- —Delivered high-fidelity prototypes for executive and investor presentations, contributing to funding that accelerated product development and team expansion.
Product Designer — Data Dashboard Prototype (Contract)
United Nations Office at Geneva (UNOG ICTS)- —Designed a high-fidelity dashboard prototype supporting operational transparency across multiple UN teams — translating complex organisational workflows into clear data visualisations and interactive analytics interfaces.
- —Conducted stakeholder interviews and requirements gathering across technical and non-technical users to define information architecture and layout structure.
- —Created modular UI components and scalable layout patterns suited to a high-stakes, multi-role enterprise environment with strict accessibility and usability requirements.
UX/UI Designer
VML- —Designed mobile-native interfaces and digital products for client-facing applications, from wireframes through high-fidelity prototypes.
- —Conducted UX research, benchmarking, and usability evaluations; collaborated cross-functionally with product managers and developers to ensure consistent implementation of user-centred designs.