— Selected Work
Case Studies
Long-form project work across design systems, enterprise platforms, and complex product UX.
— My Approach
My Process
A structured approach that brings order to ambiguity — from first question to final handoff.
Discovery & Research
Deep-dive into user needs, business goals, and technical constraints. Workshops, interviews, and competitive audits.
Mapped system dependencies across infrastructure domains during the UN PRISM project, revealing hidden operational relationships that informed the dashboard architecture.
Designing Operational Clarity →Structure & Systems
Information architecture, user flows, and content hierarchies. Making sense of complexity before touching pixels.
Designed a hierarchical filtering architecture to simplify configuration workflows in a complex SaaS interface.
Filters Are a Decision-Support System →Design Systems
Token-based component libraries, design language definition, and scalable patterns built to last.
Built token-based component architecture and design documentation to align design and engineering across a scaling SaaS platform.
From Drift to Foundation →Prototyping & Validation
Interactive prototypes tested with real users. Iterating fast based on observed behaviour, not assumptions.
Interactive prototype used to validate operational workflows with stakeholders before engineering implementation began.
Designing Operational Clarity →Delivery & Documentation
Handoff-ready specs, developer notes, design documentation, and ongoing support through build.
Governance documentation and implementation guidance created to support development and reduce UI drift over time.
From Drift to Foundation →— Social Proof
Trusted by product teams
Brad Frost
Creator of Atomic Design
Straight up: Elleta is awesome. When I met her at a conference, she immediately expressed her desire to dive into substantive design systems work, which stuck with me.
We’ve thrown everything and the kitchen sink at her, and she’s surprised and delighted us with her ability to make things happen while also being thoughtful and thorough. She sweats the details.
She’s now with us on the bleeding edge of AI & design systems, embracing new tools and ways of working. Any team would be lucky to have Elleta join their crew.
Elleta consistently brings clarity to complex product problems and builds systems that scale.
Product Manager
BizAway
She approaches design system work with the right mix of rigour and pragmatism — always grounded in real engineering constraints.
Engineering Lead
BizAway
Her ability to translate messy stakeholder requirements into clear, navigable prototypes was exceptional.
ICTS Stakeholder
United Nations Office at Geneva
"Designing clarity for complex digital platforms and scaling teams."
FEATURED PROJECT
Guardian — AI-Powered Design System Governance
A hackathon concept created during the Into Design Systems hackathon exploring how AI could help detect design drift, support accessibility, and maintain consistency between design systems and implementation.
— Design Lab
CTRL_ALT_DESIGN
Rapid investigations into complex interaction patterns, system dashboards, and AI-assisted workflows.
EXPLORATION
AI-Powered EUR-LEX UX + Multimedia Center
Exploring AI-assisted legal search and multimedia navigation patterns for complex regulatory systems.
EXPLORATION
AI-Powered Financial Stock Screener
Redesigning financial screening workflows to improve filtering, sorting, and comparison of dense financial datasets.
EXPLORATION
Complex Insurance Forms
Designing scalable form architectures that support multilingual content, validation logic, and accessible interaction patterns.
EXPLORATION
Operational Dashboard — F1 Singapore Grand Prix
Designing a high-density operational dashboard inspired by Formula 1 race telemetry and control room systems.
— Interactive Work
Interactive product experiments
Real prototypes exploring complex interaction patterns, system logic, and workflow design.
Travel Search & Filtering System
Interactive prototype exploring unified search, filtering, and booking patterns for a B2B travel platform.
F1 Grand Prix Analytics Dashboard
High-density operational dashboard with tiered analytics, data visualisation, and insight-driven annotations.
Brad Frost Command Center
Design system investigation dashboard — exploring AI-assisted component analysis and governance workflows.
Guardian — AI UX Audit Tool
Hackathon prototype: AI-assisted UX auditing on a Figma-style canvas — heuristic evaluation, drift detection, and accessibility checks with real-time highlights.
Pattern Mentor — Design Feedback Plugin
Evolved from Guardian: cream-glass plugin with pattern citations, inline fix application, documentation push, and a browseable pattern library.
— About
Hey, I'm Elleta
I'm a product designer who works at the intersection of systems thinking and interaction design. I care about building things that are coherent, scalable, and genuinely useful — not just polished.
Most of my recent work has been in B2B SaaS — design systems, complex data interfaces, and multi-role platforms where the user journey is rarely linear and the stakes are high.
I'm at my best when I'm working on hard problems with people who care about getting them right.
Working with me
I push back respectfully
If I think a brief is solving the wrong problem, I'll say so — with evidence, not just instinct. I'd rather surface a challenge early than deliver the wrong thing on time.
I get obsessed with solving complex problems
Ambiguity doesn't slow me down — it focuses me. I thrive in systems with competing constraints, unclear requirements, and high stakes.
I ask for early feedback
I share rough work early and often. A scrappy concept that starts a conversation is worth more than a polished direction no one saw coming.
I advocate for both users and the business
Good design solves for both. I don't treat business goals as a compromise — I treat them as part of the design problem.
— Track Record
Experience
- —Built a production-ready Figma component library aligned with Brad Frost's Atomic Design methodology — atoms, molecules, organisms, and templates across a real client design system.
- —Connected Figma to MCP (Model Context Protocol) to enable AI-assisted design system investigation — demonstrated live alongside Brad Frost and TJ Pitre in a recorded session.
- —Established component governance criteria: ownership rules, documentation structure, and the decision framework for when to extend versus build feature-specific solutions.
- —Worked code-first — traced prop structures in Storybook, aligned Figma variant names to code, and closed the token chain from primitive → semantic → component.
— Education
Education
Intensive 9-month bootcamp covering end-to-end UX/UI design — user research, information architecture, interaction design, prototyping, and usability testing.
Foundation in design principles, visual communication, typography, and creative problem-solving across digital and physical media.
— Outside the Work
Learning & Inspiration
Atlas Hour Beats
Atlas Hour
Tap the record to listen
Podcasts
Design thinking, systems, and personal growth — what I listen to between projects.